A Personal Care Boutique

Your bath, shave and perfume bar. Where the sun shines on the bridge and the sniffies are free! MORE

Art Inspired

Art Inspired is a collaborative boutique harmonizing rustic coastal style with a modern and contemporary feel. It is located at 409A Capitola Avenue, across from City Hall... MORE

Bedroom Desserts

There are few pleasures as satisfying as walking into a bakery and enjoying all the sensations that it brings. The aroma, taste, textures and warmth that wraps you in a feeling of love... MORE

Betsy's Summerhouse Antiques

Antiques, camp and cottage decor for home and garden. Fine antiques to 50's funk. We buy single items and estates. Two large rooms, and various hidden nooks and corners fantastically adorned with... MORE

Capitola Seashells

With one of the largest selections of seashells in Northern California, we also carry a variety of nautical decor, souvenir items and an outstanding assortment of beach jewelry, sterling silver and Hawaiian jewelry... MORE

Carmel Bay Company

Carmel Bay Company at The Village is a slice of the original Carmel Bay Company located in The Village of Capitola, California. MORE

Carousel Taffy and Treats

A family-owned and operated store located in the Mercantile, Carousel Taffy and Treats offers a playful, nostalgic atmosphere, complete with carousel horses, balloons and spoonfuls of fun. MORE

Craft Gallery

For over forty years The Craft Gallery has been family owned and features the arts and crafts of over 600 American craftspeople. Carin and Daun are happy to assist you in selecting the perfect item that you will love for years to come... MORE

Craft Gallery Annex

Unusual gifts for the home and yourself. Pit and Pendulums, wood jewelry boxes, candles, Asian motif home decor, clocks. Open 7 days at 10am. Shop Online... MORE

Free To Ride

Free to ride surf shop has everything you need for a day at the beach. Source and gp surf boards, swim wear, wet suits, beach chairs, toys, towels, clothing and more... MORE

Gaia Earth Treasures

Gaia carries a broad range of minerals, crystals, fossils, and jewelry from around the world for the beginner as well as accomplished collector or metaphysical practitioner... MORE

Homeless Garden Project Store

Unique, Local, Organic and Handmade Gifts MORE

Lumen Gallery

Lumen Gallery offers an array of unique creations by California Central Coast artists. You will find hand-crafted jewelry, blown glass, ceramics, paintings, mobiles, clocks, and more... MORE


Fine jewelry, hand-blown glass, paintings. Many local artists. One-of-a-kind pieces... MORE

Pueblo Viejo Imports

Hacienda inspired home furnishings and accessories... MORE

Rainbow City Limit

Rainbow City Limit, affectionately known as the Rainbow Shop, is bursting with colorful, eclectic gifts, kites, beach gear and Beatles memorabilia. It's a fun place to shop with free gift wrap. Open 8 days a week... MORE

Surf n Shack

Surf culture all year around, wood surfboards,tikis, accessories, and clothing. We carry rugboards,wood,tiki, jewelry,santa cruz clothing, custom surfboards,and skateboards... MORE

The Zero Shop

We find and source ethical and sustainable products to help you live a WASTE FREE life. MORE

Vanity by the Sea Sunglass Store

Vanity by the Sea | Sunglass Store is an authorized Ray-Ban, Maui Jim, Oakley, Persol, Prada, Versace, Coach, and Arnette sunglasse dealer. It is a family business owned by a husband and wife living in Capitola... MORE

Village Sea Glass

Specializing in Authentic Sea Glass Jewelry, Prints and Beach Theme Products... MORE