With a passion for bold, on-trend, flirty fashion, mother-daughter duo, Maria Rosolem and Tatiana Lima, came from Brazil in 2002 to open a women’s clothing and jewelry shop in Capitola Village. Fifteen years later, the success of their family business, Euphoria Rio Mix, can be measured by its loyal following among locals and visitors alike.

Tatiana, who took over the shop after her mother retired and moved back to Brazil, shared a few secrets to their success, as well as a genuine love for Capitola Village.

Location, location, location: "We were very lucky to find a spot here in Capitola Village. I love being in the village. We’ve been in this same location for fifteen years and I have to say my customers keep coming back because they see the value in what they get. I have the best customers in the world."

What to shop for: "Euphoria Rio Mix specializes in California-lifestyle clothing and jewelry. We’re located right by the beach so we cater to that lifestyle. It’s very affordable and it’s very of-the-moment styles, very fashionable."

It Takes a Village: “The sense of community here is very important. It’s such a tight community. I love Caruso’s [Tuscan Cuisine], Paradise Beach Grille's happy hour on Mondays, wine at It’s Wine Tyme, walking up Depot Hill. We love Twilight Concerts in the summer. Every Wednesday we close the shop and walk over to the Esplanade stage to hear live music. We see so many familiar faces there."

On compromise: "The reason we picked the name Euphoria Rio Mix is because it reminded us of Carnival because it’s so festive. The funny thing is, I chose Euphoria, my mom chose Rio Mix, so we had to compromise. So it ended up being Euphoria Rio Mix."

While they may have compromised on the name, Euphoria Rio Mix does not compromise on trendy, affordable fashion.

Euphoria Rio Mix's 15th Anniversary celebration will continue throughout the month of March with a storewide 15% off sale (be sure to mention this post). If you’re visiting the Village, stop by to wish them a happy anniversary and say hi to Maria, who is visiting from Brazil to help her daughter celebrate this milestone.

Euphoria Rio Mix is at 114 Stockton Avenue. Follow them on Instagram and Facebook and shop online.