BFF Boutique

Find an eclectic variety of preloved fashions and accessories for men and women. MORE

Big Kahuna Hawaiian Shirts

With a history of selling Hawaiian shirts since 1975 and a pioneer in selling Hawaiian shirts on the internet since 1995,Big Kahuna Hawaiian Shirts offers one of the largest selections of hawaiian shirts anywhere. Also the creator of the famous "Hawaiian Shirt Discount Grab Bag"... MORE

Capitola Beach Company

Capitola Beach Company is a surf side beach boutique in quaint Capitola Village. We offer a full selection of our private label logo wear and a special selection of casual surf apparel for the entire family... MORE

Capitola Reef

Capitola Reef, a beach boutique specializing in Clothing, Hats, Sunglasses and Accessories and as always known for its Custom Fitted Toe Rings... MORE

Euphoria Rio Mix

Bold, on-trend, and flirty: Euphoria's styles are your closet's new best friend (your wallet will like them too)! MORE

Hot Feet

Hot feet in a hot spot. Hot shoes in a hot shop. Hot stuff, hot styles. Hot feet, great smiles... MORE


HOT fashions, fun atmosphere, friendly service and affordable prices! Come Kickback in Capitola Village! MORE

Nubia Swimwear

Fine designer swimwear, separates and one piece suits in sizes 2 to 22. Expert swimwear consultants to fit your needs... MORE

Oceania Imports

Women's resort wear, unique jewelry, handbags and interesting gifts from around the world. Something for every woman, exquisite fabrics, elegant and beautiful designs. Feel like a lady kind of clothes... MORE

Om Rhythms

Unique and stylish clothes at great prices. Cute dresses, skirts, bathing suits and sun glasses. We carry different brands from all over the world. Fun, eclectic, and exotic... MORE

Sea Level T's

At Sea Level we specialize in colorful, comfortable, and quality destination casual clothes for the whole family. Come visit our friendly staff for all of your souvenir and gift needs... MORE

Slap Happy

A small shop with a lot of shoes! Slap Happy has a huge selection of flip flops and sandals and a selection of boots and shoes for the colder months too... MORE

Stella Mitchell Boutique

If you're looking to find a stylish gift or something wonderful to wear day to day or on a special date, visit Stella Mitchell Boutique. Capitola Village's newest upscale Women's and Men's clothing and accessories boutique... MORE

Sweet Asylum

Soft, feminine and unique clothing, Sweet Asylum offers dresses, tops, lounge wear, jewelry and gifts catering to women who want to be stylish and comfortable. The softest cottons in the most vivid colors... MORE

Xandra Swimwear

Experience amazing service in a very fun creative, and alluring environment at Zandra Swimwear. We feature one of a kind swimwear pieces hand selected from all over the world... MORE


Women's upscale clothing and lingerie. Men's casual wear - blazers, pants, shirts and sweaters... MORE


Art Inspired

Art Inspired is a collaborative boutique harmonizing rustic coastal style with a modern and contemporary feel. It is located at 409A Capitola Avenue, across from City Hall... MORE

Bedroom Desserts

There are few pleasures as satisfying as walking into a bakery and enjoying all the sensations that it brings. The aroma, taste, textures and warmth that wraps you in a feeling of love... MORE

Betsy's Summerhouse Antiques

Antiques, camp and cottage decor for home and garden. Fine antiques to 50's funk. We buy single items and estates. Two large rooms, and various hidden nooks and corners fantastically adorned with... MORE

Capitola Seashells

With one of the largest selections of seashells in Northern California, we also carry a variety of nautical decor, souvenir items and an outstanding assortment of beach jewelry, sterling silver and Hawaiian jewelry... MORE

Carousel Taffy and Treats

A family-owned and operated store located in the Mercantile, Carousel Taffy and Treats offers a playful, nostalgic atmosphere, complete with carousel horses, balloons and spoonfuls of fun. MORE

Charley & Co.

Charley & Co. features many newly designed home furnishings that have been fabricated from reclaimed materials. At Charley & Co., we also offer many inspirational, fun and funky smaller home decor items perfect for gift giving, home embellishing, or just because... MORE

Craft Gallery

For over forty years The Craft Gallery has been family owned and features the arts and crafts of over 600 American craftspeople. Carin and Daun are happy to assist you in selecting the perfect item that you will love for years to come... MORE

Craft Gallery Annex

Unusual gifts for the home and yourself. Pit and Pendulums, wood jewelry boxes, candles, Asian motif home decor, clocks. Open 7 days at 10am. Shop Online... MORE

Free To Ride

Free to ride surf shop has everything you need for a day at the beach. Source and gp surf boards, swim wear, wet suits, beach chairs, toys, towels, clothing and more... MORE

Gaia Earth Treasures

Gaia carries a broad range of minerals, crystals, fossils, and jewelry from around the world for the beginner as well as accomplished collector or metaphysical practitioner... MORE

Lumen Gallery

Lumen Gallery offers an array of unique creations by California Central Coast artists. You will find hand-crafted jewelry, blown glass, ceramics, paintings, mobiles, clocks, and more... MORE

Panache Bath & Body Shop

We at Panache Lotions are proud to offer a unique line of body care products that are of the highest quality and made from premium ingredients. All of our products are handcrafted and packaged by us... MORE


Fine jewelry, hand-blown glass, paintings. Many local artists. One-of-a-kind pieces... MORE

Rainbow City Limit

Rainbow City Limit, affectionately known as the Rainbow Shop, is bursting with colorful, eclectic gifts, kites, beach gear and Beatles memorabilia. It's a fun place to shop with free gift wrap. Open 8 days a week... MORE

Reclaimed in Love

Reclaimed in Love repurposes scrap wood and lovingly handcrafts it into beautiful home decor, furniture, gifts, and more. MORE

St. John's Helpful Shop

In a village like Capitola, second-hand items can be more charming than elsewhere! Browse for a bargain to benefit the non-profit of St. John's Helpful Shop... MORE

Surf n Shack

Surf culture all year around, wood surfboards,tikis, accessories, and clothing. We carry rugboards,wood,tiki, jewelry,santa cruz clothing, custom surfboards,and skateboards... MORE

Thomas Kinkade Gallery

Family owned and operated by three brothers for 20 years. Thomas Kinkade's oil paintings and reproductions communicate deeply with viewers, providing a warm nostalgia in a complex and often stressful world... MORE

Vanity by the Sea Sunglass Store

Vanity by the Sea | Sunglass Store is an authorized Ray-Ban, Maui Jim, Oakley, Persol, Prada, Versace, Coach, and Arnette sunglasse dealer. It is a family business owned by a husband and wife living in Capitola... MORE

Village Mouse

The Village Mouse is a family owned gift and collectible shop. We specialize in unique gifts for all occasions. Come in and visit us for all of your Holiday needs... MORE

Village Sea Glass

Specializing in Authentic Sea Glass Jewelry, Prints and Beach Theme Products... MORE

Zen Island By-The-Sea

At Zen Island By-The-Sea you will find home decor items, local art work, apparel, body care and jewelry, much of it with a seaside flavor. The shop features popular brands like Illume and Archipelago candles... MORE


Lumen Gallery

Lumen Gallery offers an array of unique creations by California Central Coast artists. You will find hand-crafted jewelry, blown glass, ceramics, paintings, mobiles, clocks, and more... MORE

Reclaimed in Love

Reclaimed in Love repurposes scrap wood and lovingly handcrafts it into beautiful home decor, furniture, gifts, and more. MORE



Designing and executing custom jewelry in Capitola Village for 30 years with work from Gold & Platinum to Meteorite... MORE

Lumen Gallery

Lumen Gallery offers an array of unique creations by California Central Coast artists. You will find hand-crafted jewelry, blown glass, ceramics, paintings, mobiles, clocks, and more... MORE

Super Silver Capitola

Super Silver Capitola where the "Silver's Super!" For all you silver jewelry needs... MORE


57 Design Inc.

57Design is a full service creative agency producing print design, branding, packaging, illustration and web development. Our mission is to create campaigns and develop strategies that clients need to realize their objectives and separate themselves... MORE

Bayside Property Management Service

Offering Property Management, Real Estate Sales and Tenant Placement Services... MORE

Bodhi Addiction Treatment and Wellness

Founder Jonathan formed Bodhi Addiction out of one simple desire: to help everyone, no matter what the circumstances, with love and compassion. We have the ability and willingness to help all levels of addiction, through a variety of services, depending on what’s needed to help each individual find success and their own path... MORE

Capitola Beach Co. Surf Lessons & Rentals

Learn to surf in Capitola! We give regularly scheduled SUP & surf lessons. We emphasize fun and safety. Classes are designed to be mentally and physically interactive. Lessons consist of 30 minutes of beach training and at least 1 hour of water time... MORE

Capitola Boat & Bait

Boat rentals with safety equipment, kayak rentals, tackle, gifts, food, drinks and ice. Open everyday from sunrise to sunset on the Capitola Wharf... MORE

Capitola Surf and Paddle

If you are looking for a fun new hobby or just an adventure on the Bay, visit Capitola Surf and Paddle. Owner, Jason Alaniz is an avid Surfer and Stand up Paddler and is excited to share these great sports... MORE

Capitola Village Massage

Invigorating, Revitalizing, Rejuvenating...Why not add a relaxing massage to your visit to Capitola Village? MORE

Capitola Village Real Estate

Keller Williams Santa Cruz Mega Agent Office Ted Mendoza has helped clients buy and sell real estate full time since 1969. In that time he has represented clients in 3000 plus escrows. His experience and knowledge will help you see your transaction with clarity and perspective... MORE

David Lyng Real Estate

Discover how David Lyng Real Estate has revolutionized the entire Real Estate experience. SELLERS, your home will be Professionally Videoed and Distributed online... MORE

Fuse Architects Inc.

Daniel Gomez and Daniel Townsend, both graduates of the University of Arizona, partnered to form Fuse Architects. They're dedicated to integrating architecture with the land, capturing views... MORE

James B. Colip Insurance

Conveniently located across from Capitola City Hall and a free 2-hour parking lot. In 1984 James Colip hung out his shingle as an Independent Licensed Agent... MORE

Kathy Macdonald Association

Kathy Macdonald Associates identifies and recruits top-caliber executive assistants for senior level executives nationwide... MORE

Kendall and Potter Property Management

Kendall & Potter Property Management offers a variety of home services - including complete property management services, leases on unfurnished properties and rental homes in Santa Cruz, as well as Monterey Coast & Santa Cruz vacation rentals management and corporate housing... MORE

Law Office of Miles J. Dolinger

Miles Dolinger has over 21 years experience serving Santa Cruz, Santa Clara and Monterey Counties with superior and efficient land use, real estate, and business law services – all backed by professionalism and integrity... MORE

Law Offices of Attorneys Robert Katz, Leola Lapides, and John McSpadden

This historic building houses the offices for attorneys Robert Katz, Leola Lapides, and John McSpadden... MORE

Law Offices of Sam Storey

Sam Storey has practiced law in Santa Cruz County, California since 1979 both in private practice and as in-house counsel. Specializing in legal services for nonprofits as well as individual and business needs... MORE

Michael Lavigne Real Estate Services

Experience and Expertise Count. The same passion, expertise, marketing vision and business acumen that led Michael Lavigne to success in the fast paced hi-tech world of Silicon Valley has also propelled him... MORE

Monet Salon

Full service Aveda salon. Our professional stylists provide haircut, color and style services to women and men... MORE

Neil Simmons Photography

Santa Cruz Bay Area Professional Wedding, Portrait, and Fine Art Photographer, Neil Simmons is a great choice to create a memorable archive of photography for your wedding or family. MORE

Newman, Marcus & Clarenbach, LLP

Law firm, serving Capitola since 1983... MORE

Parking at the Mercantile

Publicly accessible parking lot adjacent to the Mercantile Building. $2.00 per hour for first 2 hours, $4.00 per hour after, with a daily maximum of $20. 24 Hour parking is permitted, with a 3 day limit... MORE

Parking at the Theater

Publicly accessible, paid parking lot... MORE

Richard Emigh Design Office

Established in 1986. Specializing in land use analysis, design and drafting... MORE

St. John's Helpful Shop

In a village like Capitola, second-hand items can be more charming than elsewhere! Browse for a bargain to benefit the non-profit of St. John's Helpful Shop... MORE

Suess Insurance Agency

We are an Independent, Multi-line Agency specializing in Employee Benefit Packages and Individual Health plans. We represent all of the major companies, and finding the right protection for our clients... MORE

Vice Salon

Vice Salon is Capitola's hottest full service salon. Beautiful hair, fabulously glittery nails and professional make-up services await you... MORE