Avijah Fashion Gallery

The spot for women\'s fashion. We carry glamorous evening dresses, sophisticated cocktail dresses and the latest fashions and ALL at affordable prices. Come in and find the something special for your next night on the town. More

BFF Boutique

BFF carries recycled fashions for men and women. There is an eclectic variety of items in the shop from different corners of the world. More

Big Kahuna Hawaiian Shirts

With a history of selling Hawaiian shirts since 1975 and a pioneer in selling Hawaiian shirts on the internet since 1995, Big Kahuna Hawaiian Shirts offers one of the largest selections of hawaiian shirts anywhere. More

Capitola Beach Company

In Esplanade Park we rent surf boards, body boards, wet suits, umbrellas, beach chairs and we give surf lessons. At our Monterey Avenue store, we sell wax, logo clothing, wetsuits, beach chairs, beach umbrella and beach accessories. More

Capitola Leather, etc.

Capitola Leather, etc., is a custom sewing and design studio. They also do alterations and repairs. More

Euphoria Rio Mix

Euphoria offers the newest trends in women\'s fashion geared towards the urban lifestyle. More

Hot Feet

Hot feet in a hot spot. Hot shoes in a hot shop. Hot stuff, hot styles. Hot feet, great smiles! More


Fun, unique clothing for men and women featuring Dragonfly shirts, Star of India dresses, all at competitive prices. Check us out! More

La Vita

La Vita is a fun shop with sexy dresses for beach-loving gals and their pals. The owner works in the shop and enjoys helping people find the perfect outfit or accessory. More

Nubia Swimwear

Fine designer swimwear, separates and one piece suits in sizes 2 to 22. Expert swimwear consultants to fit your needs. More

Oceania Imports

Women\'s resort wear, unique jewelry, handbags and interesting gifts from around the world. Something for every woman, unique clothing, exquisite fabrics, beautiful designs, and elegant. More

Om Rhythms

Unique yet stylish clothes at great prices. Cute dresses, skirts, bathing suits and sun glasses. We carry different brands from all over the world. Fun, eclectic, and exotic. More

Sea Level T's

At Sea Level we specialize in colorful, comfortable, and quality destination casual clothes for the whole family. Come visit our friendly staff for all of your souvenir and gift needs. More

Stella Mitchell Boutique

Capitola Village\'s newest upscale Women\'s and Men\'s clothing and accessories boutique, Stella Mitchell has everything you are looking for. More

Sweet Asylum

Soft, feminine and unique clothing, Sweet Asylum offers dresses, tops, lounge wear and gifts catering to women who want to be stylish and comfortable. More

Xandra Swimwear

Experience amazing service in a very fun creative, and alluring environment at Zandra Swimwear. We feature one of a kind swimwear pieces hand selected from all over the world. More


Women\'s upscale clothing and lingerie. Men\'s casual wear - blazers, pants, shirts and sweaters. More


Art Inspired

A local artist collective which features paintings, prints, jewelry, reclaimed wood furniture and photography. More

Bedroom Desserts

Vintage bakery inspired store in the Capitola Village, offering edible Body and bath products, locally made by Adrienne. More

Betsy's Summerhouse Antiques

Antiques, camp and cottage decor for home and garden. Fine antiques to 50's funk. We buy single items and estates. More

Capitola Seashells

Seashells, Nautical Decor, Beach Jewelry, Sterling Silver Jewelry, Hawaiian Jewelry, Souvenir Items More

Charley and Co.

Creative, beautiful furnishings made from relaimed lumber, handmade European Soaps, Beautiful vintage jewelry, gifts and more can be found at Charley and Co. More

Craft Gallery

Featuring the work of American craftspeople - jewelry, pottery, cimes, wall decor, art glass - open 7 days at 10am. Shop online. More

Craft Gallery Annex

Unusual gifts for the home and yourself. Pit and Pendulums, wood jewelry boxes, candles, Asian motif home decor, clocks. Open 7 days at 10am. Shop Online. More


If you\'re looking for unusual art created locally, Dogmatic is the place to come, from oil paintings to custom-painted denim clothing. More

Free To Ride

Surf shop carrying a full line of surfboards from GP & Source. Surf gear including rash guards, leashes, fins, board shorts, T shirts, flip flops, towels, skim/ body boards and more. More

Gaia Earth Treasures

Gaia carries a broad range of minerals, crystals, fossils, and jewelry from around the world for the beginner as well as accomplished collector or metaphysical practitioner. More

Gallery One

Art Gallery. Features the work of painter, W. Todd Klamer and visiting photographers, artists and vintage photography. More

Lumen Gallery

Find unique creations by California Central Coast artists, including hand-crafted jewelry, blown glass, ceramics, small paintings, mobiles, clocks, and more! More

Pacific Gallery

Pacific Gallery, serving Santa Cruz County since 1984 with expert advice and craftsman quality framing. Explore unique gifts along with the widest selection of frames for every style and budget. More

Panache Bath & Body Shop

We at Panache Lotions are proud to offer a unique line of body care products that are of the highest quality and made from premium ingredients. More


Fine jewelry, hand-blown glass, paintings. Many local artists. One-of-a-kind pieces. Check us out in the Capitola Village. More

Rainbow City Limit

Rainbow City Limit, affectionately known as the Rainbow Shop, is bursting with colorful, eclectic gifts, kites, beach gear and Beatles memorabilia. It's a fun place to shop with free gift wrap. More

Sea Breeze Gallery

Visit us at Sea Breeze Gallery where you will find work by over 20 local artists, delicious local gourmet foods and handcrafted gift items and more.. If you\'re looking for that perfect gift for someone special, including yourself, you\'ll find it here! More


Find a wide variety of unique items in our store including: sea salt from the Monterey Bay, Japanese style aprons made of hand designed textiles, encaustic photographs, and handmade perfume that smells like a campfire at the beach. More

Surf n Shack

Surf culture all year around, wood surfboards,tikis, accessories, and clothing.We carry rugboards,wood,tiki, jewelry,santa cruz clothing, custom surfboards,and skateboards. More

Thomas Kinkade Gallery

Capitola was one of Thomas Kinkade\'s favorite places. Come in to see his Sunset Image of Capitola Wharf. More

Vanity by the Sea Sunglass Store

Vanity by the Sea is an authorized dealer for Ray-Ban, Maui Jim, Oakley, Persol, Coach, Revo, Arnette, Prada and Vuarnet sunglasses, with the largest selection, best prices, and excellent customer service. More

Village Mouse

The Village Mouse is a family owned gift and collectible shop. We specialize in unique gifts for all occasions. Come in and visit us for all of your Holiday needs! More

Village Sea Glass

Specializing in authentic Sea Glass jewelry, prints, and beach theme products. More

Zen Island By-The-Sea

Find home decor items, local art work, apparel, body care and jewelry, much of it with a seaside feel. More


Capitola Reef

Capitola Reef offers a wide selection of precious and semi-precious stones set in Sterling, 14Kt Gold and Gold Fill, seaglass, turquoise More


Designing and executing custom jewelry in Capitola Village for 30 years with work from Gold & Platinum to Meteorite. More

Super Silver Capitola

Super Silver Capitola where the More


57 Design Inc.

57Design is a full service creative agency producing print design, branding, packaging, illustration and web development. More

Capitola Beach Co. Surf Lessons & Rentals

Learn to surf in Capitola! We emphasize fun and safety. Classes are designed to be mentally and physically interactive. More

Capitola Boat & Bait

Boat rentals with safety equipment, kayak rentals, tackle, gifts, food, drinks and ice. Open everyday from sunrise to sunset on the Capitola Wharf More

Capitola Surf and Paddle

Stand Up Paddle and Surf lessons, rentals and sales. Private and group Surf and SUP lessons, both beginning and intermediate are available. The lessons include all the equipment you will need and teach the basics of Stand up Paddling and Surfing. Lessons More

David Lyng Real Estate

David Lyng Real Estate is committed to excellence. Excellence in marketing and communication and excellence in client service.Our sales professionals are distinguished by proven track records and a commitment to do the very best job possible for our clien More

Fuse Architects Inc.

Daniel Gomez and Daniel Townsend principals of this progressive architectural firm. More

James B. Colip Insurance

James B. Colip serves as your advocate and your bridge between the intricacies of insurance benefits plans and the intimacies of individual needs. He is a highly respected insurance professional. More

Michael Lavigne Real Estate Services

With more than ten years of experience marketing, selling, and developing luxury properties from the hills of Los Altos to the vineyard estates of Aptos, to executive homes and beach getaways in Santa Cruz and the Monterey Bay region, Michael Lavigne More

Quality Market

Everything you need for a picnic on the beach; snacks, drinks, beer, wine, film and all just steps from the beach More

St. John's Helpful Shop

In a village like Capitola, second-hand items can be more charming than elsewhere! More

Stowaway Hair Studio

Get gorgeous hair from Nickolas Jones at the Stowaway. Balayage, precision cuts, beach waves, Kevin Murphy Hair Products and more. More

Suess Insurance Agency

We pride ourselves on the personal service we provide all of our clients and are committed to making sure you have the insurance protection you need. We are an Independent, Multi-line Agency specializing in Employee Benefit Packages and Individual Healt More

Violet Blossom Massage

Theraputic Massage and Natural Products for healthy living. More