Shopping
Fashion
Avije Fashion Gallery
The spot for women's fashion. We carry glamorous evening dresses, sophisticated cocktail dresses and the latest fashions and ALL at affordable prices. More
Beyond Beach
Everything you need for the beach today and to look like you\'ve been to the beach at home tomorrow. Cool stuff for all ages. Check-out our Monster t-shirts. More
Big Kahuna Hawaiian Shirts
With a history of selling Hawaiian shirts since 1975 and a pioneer in selling Hawaiian shirts on the internet since 1995, Big Kahuna Hawaiian Shirts offers one of the largest selections of hawaiian shirts anywhere. More
Capitola Beach Company
In Esplanade Park we rent surf boards, body boards, wet suits, umbrellas, beach chairs and we give surf lessons. At our Monterey Avenue store, we sell wax, logo clothing, wetsuits, beach chairs, beach umbrella and beach accessories. More
Capitola Dreams Swimwear
We specialize in mix and match separates with a large selection of bikinis from Brazil. Also girl\'s swimwear sizes 2-14. More
Chienne
Uniquely chic women\'s clothing & accessory boutique, in beautiful Capitola Village by-the-sea. More
Dahlia
We carry the latest lines: Ed Hardy, Miss Me, Sky, Twisted Heart, Da Nang, Butterfly Dropout , Joe's Jeans, Yellow Box, Naughty Monkey and much more. More
Dietle James
High end, trend driven women's clothing boutique. We give amazing customer service and often the hottest clothing, swimwear and accessories. More
Euphoria Rio Mix
Euphoria offers the newest trends in women's fashion geared towards the urban lifestyle. More
Hot Feet
Hot feet in a hot spot. Hot shoes in a hot shop. Hot stuff, hot styles. Hot feet, great smiles! More
In The Raw
Unique yet stylish clothes at great prices. Cute dresses, skirts, bathing suits and sun glasses. We carry different brands from all over the world. Fun, eclectic, and exotic. More
Kickback
Fun, unique clothing for men and women featuring Dragonfly shirts, Star of India dresses, all at competitive prices. Check us out! More
Little Loves Closet
Fun, unique and affordable children's clothing and high quality pediatrician recommended footwear including Zutano, Robeez, Flap Happy and Kiddorable. More
Nubia Swimwear
Fine designer swimwear, separates and one piece suits in sizes 2 to 22. Expert swimwear consultants to fit your needs. More
Oasis Hats & Beach Accessories
20 Successful years selling a full line of adult and children\'s hats, crushable hats and visors. We also stock over 200 styles of fashion watches in the heart of the Capitola Mercantile. More
Oceania Imports
Women's resort wear, unique jewelry, handbags and interesting gifts from around the world. Something for every woman, unique clothing, exquisite fabrics, beautiful designs, and elegant. More
Sea Level T's
At Sea Level we specialize in colorful, comfortable, and quality destination casual clothes for the whole family. Come visit our friendly staff for all of your souvenir and gift needs. More
Sweet Asylum
Soft, feminine and unique clothing, Sweet Asylum offers dresses, tops, lounge wear and gifts catering to women who want to be stylish and comfortable. More
Yvonne
Women\'s upscale clothing and lingerie. Men\'s casual wear - blazers, pants, shirts and sweaters. More
Gifts
Avalon Visions
Avalon Visions is a unique metaphysical bookstore and gift shop that has been a Capitola Village landmark over 14 years. More
Beach Bear & Co.
Let your child's imagination run wild while creating their favorite stuffable character and bringing it to life. There are hundreds of ways to make their new friend as unique as they are! More
Betsy's Summerhouse Antiques
Antiques, camp and cottage decor for home and garden. Fine antiques to 50's funk. We buy single items and estates. More
Buck's Worlds
"Your One Stop Astrohistogeolography Shop" It's a flag store, a map shop, and much, much more. More
Capitola Seashells
Seashells, Nautical Decor, Beach Jewelry, Sterling Silver Jewelry, Hawaiian Jewelry, Souvenir Items More
Craft Gallery
Featuring the work of American craftspeople - jewelry, pottery, cimes, wall decor, art glass - open 7 days at 10am. Shop online. More
Craft Gallery Annex
Unusual gifts for the home and yourself. Pit and Pendulums, wood jewelry boxes, candles, Asian motif home decor, clocks. Open 7 days at 10am. Shop Online. More
Free To Ride
Surf shop carrying a full line of surfboards from GP & Source. Surf gear including rash guards, leashes, fins, board shorts, T shirts, flip flops, towels, skim/ body boards and more. More
Gaia Earth Treasures
Gaia carries a broad range of minerals, crystals, fossils, and jewelry from around the world for the beginner as well as accomplished collector or metaphysical practitioner. More
Hour Place
One of the largest selections of clocks and music boxes in Santa Cruz County. Serving our community for over 30 years. More
Pacific Gallery
Pacific Gallery, serving Santa Cruz County since 1984 with expert advice and craftsman quality framing. Explore unique gifts along with the widest selection of frames for every style and budget. More
Panache Bath & Body Shop
We at Panache Lotions are proud to offer a unique line of body care products that are of the highest quality and made from premium ingredients. More
Persian Rug Gallery
The Persian Rug Gallery offers a touch of the Orient for your home, office, or personal fashion flair. More
Phoebe's
Fine jewelry, hand-blown glass, paintings. Many local artists. One-of-a-kind pieces. Check us out in the Capitola Village. More
Rainbow City Limit
Rainbow City Limit, affectionately known as the Rainbow Shop, is bursting with colorful, eclectic gifts, kites, beach gear and Beatles memorabilia. It's a fun place to shop with free gift wrap. More
Red Poppy
Red Poppy offers a unique shopping experience in Capitola Village. We have many unusual gifts, home decor and accessories. Come in and enjoy the ambiance as well as free parking. More
Shanti Gallery
Shanti Gallery features local artists as well as international art and crafts. We specialize in one-of-a-kind gifts and collectibles. More
Sunglass Hut
Sunglass Hut is the California Central Coast's largest and liveliest sunglass store. More
Surf n Shack
Surf culture all year around, wood surfboards,tikis, accessories, and clothing.We carry rugboards,wood,tiki, jewelry,santa cruz clothing, custom surfboards,and skateboards. More
Thomas Kinkade Gallery
Capitola is one of Thomas Kinkade\'s favorite places. He is currently working on a sunset at the Capitola Wharf. It will be released this summer to benefit Capitola schools. More
Vanessa
Vanessa is an innovative gift shop featuring an ever changing selection of home accents, coastal accessories and jewelry. More
Village Mouse
The Village Mouse is a family owned gift and collectible shop. We specialize in unique gifts for all occasions. Come in and visit us for all of your Holiday needs! More
Jewelry
Capitola Reef & ScriptCraft Jewelry
Capitola Reef offers a wide selection of precious and semi-precious stones set in Sterling, 14Kt Gold and Gold Fill. We produce a unique line of personalized jewelry handcrafted in our shop. More
Flying Lizard Design
The look of Flying Lizard Design jewelry is multi-faceted understated elegance, incorporating exotic and rare gemstones, antique components, casual to fine styles More
Kitty McNeil Designs
Original jewelry that\'s unique and eclectic. From costume to fine, from folksy to sophisticated. Come check us out in the village. More
Latta
Designing and executing custom jewelry in Capitola Village for 30 years with work from Gold & Platinum to Meteorite. More
PhDiamonds
Giftware, Designer Jewelry, Art Glass, Repairs, Custom Jewelry Design and, of course, Diamonds. More
Specialty
Armida Winery Tasting Room
Award winning wines from Sonoma County right here in Capitola Village; Chardonnay, Pinot Noir, Zinfandel, Cabernet Sauvignon and POIZIN-the wine to die for. Drink deeply from the cup of life. More
Capitola Beach Co. Surf Lessons & Rentals
Yes, you can learn to surf in Capitola! We emphasize fun and safety. Classes are designed to be mentally and physically interactive. More
Capitola Boat & Bait
Boat rentals with safety equipment, kayak rentals, tackle, gifts, food, drinks and ice. Open everyday from sunrise to sunset on the Capitola Wharf More
Carousel Taffy
Catering to the kid in all of us, Carousel Taffy provides a colorful assortment of gourmet taffy. Decide which of the 70-plus delectable flavors strikes your fancy by treating yourself to a free sample. More
David Lyng Real Estate
David Lyng Real Estate is committed to excellence. Excellence in marketing and communication and excellence in client service.Our sales professionals are distinguished by proven track records and a commitment to do the very best job possible for our clien More
Fuse Architects Inc.
Daniel Gomez and Daniel Townsend principals of this progressive architectural firm. More
Lavroma
Lavroma, a Soap & Body Boutique offers aromatherapy products designed to pamper the body. We specialize in hand-made soaps, candles, bath-bombs & solid salt scrubs made in the workshop behind our shop. We also offer an array of luxurious lavender & home s More
Michael Lavigne Real Estate Services
With more than ten years of experience marketing, selling, and developing luxury properties from the hills of Los Altos to the vineyard estates of Aptos, to executive homes and beach getaways in Santa Cruz and the Monterey Bay region, Michael Lavigne More
Nails on the Beach
Nails on the Beach - Manicures, pedicures, painting, decals, decorations and more. Check us out in Capitola Village. More
Quality Market
Everything you need for a picnic on the beach; snacks, drinks, beer, wine, film and all just steps from the beach More
Santa Cruz Piano
Santa Cruz Piano has new and used pianos for sale or rent. We also tune, service and restore pianos you already own through Potter Piano. More
St. John's Helpful Shop
In a village like Capitola, second-hand items can be more charming than elsewhere! More
Sun of a Gun
Sun of a Gun is a custom airbrush tanning studio. Sun of a Gun provides you with fully qualified Spray Tan Technicians that use all natural ingrediants based products. More
Vanity by the Sea
Are you ready to switch from makeup that is full of chemicals to all natural makeup products? Bellapierre products have what you need to look your best and youngest. More
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